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Alice set up her agency in 2018 after representing children’s books for over ten years at David Higham Associates. She's a passionate champion of the writers and illustrators she works with, and she's frequently in awe of the beauty and sense of wonder (or absurdity) that her clients create!

Alice focuses on sensitive editorial/portfolio development, submitting and showcasing clients’ work widely, tenacious contract negotiation, and considered rights management. 

She offers the personal support that gives her clients confidence to concentrate on their creative work, and the editorial and industry expertise that paves the way to commercial success.

Alice lives and works in London and has an extensive network of industry contacts in the UK and abroad. She attends the Bologna and London Book Fairs each Spring, as well as writers’ conferences throughout the year.


Alice actively scouts for talent. She's keen to consider playful, funny books for all ages, and is always on the lookout for beautifully written, empowering stories with strong hooks.

Mysteries, thrillers, fantasy, magic, rom coms, friendship stories, animal stories, social issues… these are just a few examples of the genres and themes that make Alice smile when they arrive in her inbox. Especially if they have an unexpected twist or a fresh perspective.

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Children's books should be inclusive, and Alice particularly welcomes submissions from writers and artists from communities currently under-represented.


The standard agency commission rates are 15% on deals with UK publishers, and 20% on deals with publishers outside the UK, and on audio/film/tv/stage rights.

The agency’s translation rights are handled by Rights People.

Alice Williams Literary is a member of the Association of Authors’ Agents.